Music Video Analysis Using Goodwins And Vernallis Theory



Taylor Swift- Bad Blood
Genre- Pop

Analysis
Goodwin- The events and visuals in the video both amplify and illustrate the lyrics of the song. 'Cause baby now we got bad blood'. Having bad blood between people means they aren't on good terms and throughout the video there seems to be a group of women who are training for a battle or war. 

One lyric also refers to knives which appear in some sections of the video 'Still got scars on my back from your knife'                
                                                                                      



The video also contains thought beats, with jumps cuts and transitioning matching the beat and rhythm of the music. 


Prevalence and star image are both used throughout the video. Many extreme close ups and close ups of used of Taylor Swift. This forces the audience to view her as the dominant character in the video.


Voyeurism and intertextual references- all the women that appear in this video are already successful in their own right and own business, including victoria secrets models, singers and actors. This helps to both attract a male audience and enable the audience to recognise the other people involved. 




Vernallis- There is a clear narrative within this music video, there is also a very even balance between performance and narrative as this video is very performance orientated. However the narrative is not complete which is common within the pop genre. I think the narrative of this music video drives the video forward as opposed to the song itself. 

This video contains foregrounded editing, it is clear the fire at the end of the video is edited in as it is so dramatic, There is a lot of editing within the video however it is all in time to the phrases and beats. The editing is so smooth it increases the verisimilitude. 

The diegesis os this video is a futuristic, battle theme. This is slowly revealed as the video goes on before coming to a climax at the end leaving a gap in the narrative. 





Hozier- Work Song
Genre- Indie Rock

Goodwin- The lyrics of this song portray a man dying and losing the women he loves, the visuals in this video do either amplify or contradict this. However the dance within the video does portray some time of loss.



Thought beats are portrayed in a different way in this video, instead of cuts and transitions the dancers are moving in time to the beat and rhythm.

As the song is about a love loss the location and the couples dance fit the genre.



Prevalence and star image are used in this video with close ups and establishing shots of Hozier to force the audience to view him as the star of the video.

Vernallis- This video is a visual response to the lyrics, all the cuts and transitions are in time to the music, this video has more performance than narrative as it is of a performance in a club.

The majority of shots in this video are extreme close ups so some of the people have parts cut off, quite often the foreground is not in focus but the background is and then it switches. This is established as distinctive to this video. Lots of the shots are tracking or panning to establish the location.




Bluey Robinson-showgirl
Genre- R&B

Goodwin- The visuals illustrate the lyrics as they are talking about girls being attractive, the majority of the video features women being looked at by men.

The location of the video fits the R&B genre of the song, it is in a relaxed setting.

All the cuts in the video are to the beat, making them thought beats.

It is obvious who the star of the video is as prevalence is used to ensure the audience view him in this way. Close ups and extreme close ups are used.

As the video is mainly about how men view women, voyeurism is used for men to idealize the women.

Vernallis- The music video fits the genre and style of the song very well, there is alot more performance in this video than narrative as it is in a performance style setting. All the cuts and editing are in time to the music.