Promoting our music video

In the days leading up to the release of our music video we wanted to use our social media accounts to really build a buzz about it.
We looked at ways different artists do this as found that Justin Beiber used this technique for his single 'what do you mean?'.

We chose to use to this to promote 'Light Me Up' we asked our friends to pose with the poster with the #lightmeup to encourage people to talk about it on Twitter.