Below is our final digipak design:
Magazine changes
After doing more research into Cosmopolitan magazine i found that it was notorious for talking about sex and men, so i immediately decided it wasn't appropriate for our audience of 9-16. Therefore i did some more research into teenage magazine in the UK, we only wanted it to be produced in the UK as it is extremely unlikely that a band breaks other countries before they become known in their home country.
First of all i found Bliss Magazine, which is UK produced and appeals to exactly our audience range. However i again found that the last issue was produced in July 2014.
The second magazine i found was Seventeen magazine which was exactly the type of magazine we wanted our interview to appear in. The only problem was that it is produced in America so we had to rule out that option.
Finally i found an English magazine, that appealed to our audience range and was still being produced:
Photoshoot 2 Inspiration
After sitting down yesterday and going through everything that needed to be done we decided we need to have another photo shoot as we have used similar photos for all of our promotional features.
So we began to think of locations that would fit with our band which at first we struggled with as we had already used the green screen and most outdoor locations would be associated with indie bands. So we looked at some images of Little Mix's latest album Get weird for some inspiration:
We really liked the idea of the sofa and the we remembered one in the school that we used previously for our interview that we could use. We think this will provide a nice contrast to the images we already have. For our outfits we decided not to have a continuous colour or pattern but just try and portray our different images through our clothes and expressions.
Promoting our music video
In the days leading up to the release of our music video we wanted to use our social media accounts to really build a buzz about it.
We looked at ways different artists do this as found that Justin Beiber used this technique for his single 'what do you mean?'.
We chose to use to this to promote 'Light Me Up' we asked our friends to pose with the poster with the #lightmeup to encourage people to talk about it on Twitter.
We looked at ways different artists do this as found that Justin Beiber used this technique for his single 'what do you mean?'.
We chose to use to this to promote 'Light Me Up' we asked our friends to pose with the poster with the #lightmeup to encourage people to talk about it on Twitter.
Website Updates
From our feedback we found we needed a more obvious place that our fans could sign up, so we created a new page which had only one link on it, enabling it to become simple and clear how you can sign up.
We titled it ' Become a Sweetie' 'Sweetie's' is the name we came up with for our fans. We took inspiration from people like Taylor Swift who calls her fans 'Swifties' and Justin Bieber who calls his fans 'Beliebers' it makes the fans feel as though they have a purpose to the band, which they do.
We also found we needed to add something else to the tour dates page:
So wee added our logo, which is the lips and some silly images of us of us, which are also used on the previous girls page.
In the feedback people said that my silly image wasn't of the same quality as the other two, so I re shot the image and then we placed it onto the website and it was a much better quality than before and fit better with the other two images.
Logo
Throughout the website we have used a kiss, which we think relates to the genre and audience of our band. So we have decided this we be a continuous logo throughout our products, this will help with continuity.
On our website the kiss is pink with a white background, however for our digipack we need it to be purple with a black background to fit with the colour scheme so i have changed this around:
We chose this as it goes with our the girly theme of our band. Our audience is 9-16 so we think this will appeal to this age range, it is simple, cute and sweet which relates our name: sweet nothing.
This week
Today we sat down as a group and organised what needed to be done this week and when each of us could complete it. We drew out this plan so we could see when we each had frees, luckily a lot of them overlap so we can work together on things. From now till Wednesday we will be working on the digipak and website as that is the deadline. From then on till Friday we will be editing the footage ready for the deadline on Friday.
Website Feedback
This is the feedback we received for the first draft of our website
First is a range of things people liked and thought worked:
-Love their website, lots of work has been put into it which shows.
-Like the extra girls tab with band info, this is very effective as it lets the target users get more involved and more personal.
-Like the homepage, makes the band look really good
-Like the merchandise- good variety
-I like the gallery, it suits the band well
-Overall a good website
-Very good layout and the front photo is good.
-I like the way the name of the band appears.
-Very good movement on the other pages
-Good in the depth of information about each individual artist.
-The front page is very clear and easy to use with good quality photos that give a clear band image
-The countdown to the release of the music video is a good touch and looks professional
-The page about each band member is excellent and gives the audience extra information about th band.
- The gallery had a number of high-quality photographs which are good because they show how the music was made.
-The tour dates page is very good because it links to Ticketmaster
-The sassy photo is cheeky and fun
-The girls page is clever and inventive
-The moving background on the tour page is clever.
-Social media aspects are good
-Very professional looking website and has good use of countdown towards the music video release which I think looks effective
-The girls page is very good with the use of changing pictures.
-You are immediately drawn to the background as the photo of the girls stands out through the flash effects.
-The band image is portrayed well
The following comments are from people about what they think we need to change or improve on:
-Our music page needs to be completed
-Tour dates page is very basic
-The instagram page could use some more pictures
-Need some photos in a different location
-The colour scheme needs to match the digipak more
-The moving background is sometimes distracting
-The countdown should be larger and draw more attention
Digipak first draft
This is our first draft for our digipak. We still need to add one more picture and then improve the quality and see what we should change from the feedback we receive.
Digipak plan
This is our digipak plan, it is labelled with aspects we will include and a rough outline of the images we will use.
After a lot of research we have decided that our digipak is going to be based around bright coloure, this is to represent who we are as a band. We need to continue the synergy throughout our products we it will also have a lot of lights. As a band we not only have one colour to unite us but one to represent each of us indivdually as well. On our digipak we want to show these so our audience can then relate us to our colours and personalitites. We took inspiration for this from artists like JLS, where each member also has there own colour to represent themselves, these colours are represented on their album, merchandise and clothing.
In this album cover they are all united as band by facing the same way and wearing the same colour. No member appears more important than the other as they all have the same expressons and frmaing. Although they aren't dressed in their individual colours they is still a small hint of them in the underlining of JLS, this shows that they don't have to be in their colours for the audience to identify them. We want our audience to be able to do this.
Our album cover will appear something like this:
Magazine research
Before we write our magazine article we are doing some research into what type of agazines appeal to what type of audiences, as it would be silly to put our article into a magazine that only appealed to women over the age of 25 as they aren't our target audience and most likely wont be interested in the latest up and coming pop girlband.
I was going to make the interview in company magazine as it appeals to a younger audience than cosmopolitan but still shares the same features however after researching into it i found out they stopped producing the magazine last year. So I decided to put it in cosmopolitan magazine as i read it myself and they often show interest in the latest fashion and music which our band both portrays. Instead of an article i am going to make it an interview for our fans to get to know us better. So it fits within the magazine genre i am also going to make it more fashion based, so where we get our inspiration from both in our style and the music video, Who has the best style etc. In our photo shoot we are going to take some photos that will work within the interview as most of the times interviews have images with them.
Merchandise
For our website, we wanted a store page so for this we needed some merchandise.
The hoodies can be ordered in a range of colours
The hoodies can be ordered in a range of colours
Feedback on first draft
Shooting material that is appropriate to the task set:
-The Locations match the song
-The club scene footage is very good
-Looks like a real music video
-White sheet scenes don't look great
-Need one member to take the lead
Framing a shot, including and excluding elements as appropriate & variety of shots and distances:
-Good range of shots
-Lots of locations and the lighting looks good
-Good variety of distances
-The members all change position too much
-Cut out the white background scenes
-Face paint shot cut so you can't see the last person
-Could use more angles of shots
-Groups shots and white wall aren't framed as well
Holding a steady shot:
-Most shots steady
-The movement of camera is good
-Good camera work apart from white wall scene
-Only the white wall wasn't steady
Selecting mise en scene including colour, figure, lighting, objects and setting:
-Good shots in the club
-Nice range of colours
-Lighting is excellent, neon works well
-Nightclub had lots of good shots
-Costumes and colours suits each person well, clear identity
-Good setting and make-up
-Looks like a pop band
-Some shots lighting could be better
-White wall scenes too different
Editing so that meaning is apparent to the viewer:
-Energetic good cuts
-Editing on point
-The electronic part is really good
-the reverse shots are effective
-fits lyrics and transitions
-Sometimes shots linger
Using varied shot transitions and other effects selectively:
-Good transitions
-Good effects
-Lots of cuts but needs more
-Use more transitions
-More effects needed
Using sound with images and editing:
-Very well matched to sound
-Good number of thought beats
-Lip syncing was on point
-Not so many cuts in verses
Comments:
-Club shots are very good
-Like the beginning and end
-Costumes really show personalitys
-Dont like the fireworks
-White wall scene doesn't work
-Frankie needs to perform more than other- natural performer
-Some cuts and transtitions are too fast
-Taine needs to be edited out- he doesn't fit with the genre
Grades:
Lowest: 23/40
Highest: 36/40
Average: 30-32/40
Thing we need to change
-The Locations match the song
-The club scene footage is very good
-Looks like a real music video
-White sheet scenes don't look great
-Need one member to take the lead
Framing a shot, including and excluding elements as appropriate & variety of shots and distances:
-Good range of shots
-Lots of locations and the lighting looks good
-Good variety of distances
-The members all change position too much
-Cut out the white background scenes
-Face paint shot cut so you can't see the last person
-Could use more angles of shots
-Groups shots and white wall aren't framed as well
Holding a steady shot:
-Most shots steady
-The movement of camera is good
-Good camera work apart from white wall scene
-Only the white wall wasn't steady
Selecting mise en scene including colour, figure, lighting, objects and setting:
-Good shots in the club
-Nice range of colours
-Lighting is excellent, neon works well
-Nightclub had lots of good shots
-Costumes and colours suits each person well, clear identity
-Good setting and make-up
-Looks like a pop band
-Some shots lighting could be better
-White wall scenes too different
Editing so that meaning is apparent to the viewer:
-Energetic good cuts
-Editing on point
-The electronic part is really good
-the reverse shots are effective
-fits lyrics and transitions
-Sometimes shots linger
Using varied shot transitions and other effects selectively:
-Good transitions
-Good effects
-Lots of cuts but needs more
-Use more transitions
-More effects needed
Using sound with images and editing:
-Very well matched to sound
-Good number of thought beats
-Lip syncing was on point
-Not so many cuts in verses
Comments:
-Club shots are very good
-Like the beginning and end
-Costumes really show personalitys
-Dont like the fireworks
-White wall scene doesn't work
-Frankie needs to perform more than other- natural performer
-Some cuts and transtitions are too fast
-Taine needs to be edited out- he doesn't fit with the genre
Grades:
Lowest: 23/40
Highest: 36/40
Average: 30-32/40
Thing we need to change
Website changes
When looking at the first draft of our website we decided that the front cover wasn't what we wanted it to be, for this reason we changed the picture to a more professional image we had where the poses make us appear more like a girl band than a group of friends taking a picture. It has also been edited do our faces aren't as shiny and no green can be seen from the green screen. We added a light flare to contrast from the dark background and it makes it tie in with our theme of lights.
We have also changed the background on the rest of the pages, before it was white with small sparkles of light however you couldn't see the white writing for the rest of the links, so we changed it to a dark purple colour still with a sparkling light effect to continue to tie in with our theme of lights so we have continuity throughout.
Record Label
For our digipak we need to identify who our record label to so we can say who has the rights to our music. I did some research into who's record label Little mix, Neon Jungle and M.O were under. I found that both Little Mix and Neon Jungle where under record labels who belonged to Song Music Entertainment, do it makes sense if we to have a record label under Sony Music.
Little Mix are with SYCO Music who are owned by Simon Cowell, i don't think will fit with our band as we haven't come from a talent show in which we would be exposed to his record label so it would be very random.
Neon Jungle are with RCA records who release a range of different music from Pop to Country. I looked through some of their artists and found that we would fit within the record label.
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