Representation- Video Analysis

The Pop Princess



Carly Rae Jepsen conforms to the typical pop princess with a young teenage girl audience.

Appearence:
Compared to videos by Rihanna and Nicki Minaj, she is wearing a lot more clothes and appears much more reserved in what she does. Although she is longing after a boy she does it in a less obvious way than the divas and gansta hoes represented in music videos.
The man in this video appears as the object of desire in this video which is uncommon as it is normally the girl.



The Diva



Along with Beyonce, Rihanna is one of the dominant females in the music video. Having the Diva title means there videos can be much more controversial and people won't question it as in their eyes, these artists can do no wrong.

Prevelance-
Diva's are well known for being self absorbed and obsessed, so prevalence is key in this video to ensure the audience are watching them. The camera follows Rihanna and lots of close ups are used to make them appear as the object of affection.
The difference between divas and the gansta hoe is in their appearance. More clothes are worn by Diva's as they are just as much about their image as their music.



The Gansta Hoe




Nicki Minaj crosses over between the Diva and the gansta hoe but this video definitely fits better in this category;

Camera Angles-
Throughout the video, close-ups are used of the women's bums, which is the main focus behind the song and the reason it is relatively well known. The camera seems to follow their bums, there is only a few shots which are close-ups of Nicki's face. It is almost as though the star image in the video is Nicki Minaj's bum.


The Male Gaze-
This whole video revolves around the male gaze. The women appear as objects of desire, in almost every shot their is one or more women wearing next to nothing, enticing the male audiences eyes.
Because of this it conforms to 'The Stripper' stereotype portrayed in music videos.